[THIS IS AN EDITED REPOST] In 2012, I was privileged and honored to be an advisor and designer for the launch of the American Majority Racing team. The challenge was to get the NASCAR audience to the polls. This honor included designing the racing logo, signage (including victory lane), merchandise (including apparel), team uniforms (including driver) and the official #81 car driven by 2011 NASCAR Toyota All Star champion Jason Bowles. The #81 car was unveiled on Thursday, February 9th to a nationwide TV audience, and made it’s inaugural run at the Daytona 500 later that year. Unfortunately, for Bowles and the team, the car was eliminated early in that race due to mechanical failure. He went on to finish the entire NASCAR circuit that year. I got to see him race in Daytona and Richmond.

The development of the overall design, look and feel of the entire racing program, was built around the #81 car which carries the message(s) PledgeToVote.com and Keep America Free. An eagle runs along the hood and top while blending into the the stars and stripes which wrap around the sides and back of the car. Gradients were overlaid onto the stripes to add dimension and give the feeling of movement.

I was exceedingly grateful to American Majority Racing, MacDonald Motorsports and Tim Hunt, for this amazing and thrilling opportunity.